EA Games Buys PopCap for Over 1 Billion Dollars
If you aren’t familiar with PopCap Games, they are the developers behind the Plants VS Zombies series and a number of casual games, such as Bejeweled. EA took a big leap and bought out this company for over 1 Billion USD, over 13 percent of their market cap. EA is hoping to capture more of the casual gamer market, which is currently dominated by companies like Zynga, who make most of the Facebook games that users waste occupy their time with.
